KEY ACCOUNT MANAGEMENT TRAINING

Transform your Key Account Management to the Next Level

After completing this Strategic Account Management program, your team will be able to:

Build strategies for key account management and planning that includes how to maintain, penetrate, expand, and protect strategic accounts.

Construct a strategic account team together with the management team poised to maximize success

Identify needs and requirements from the customer perspective, and how to strengthen and deepen your ability to create value for your key accounts customers

Get your proposed project to the top of the customer’s priority list, and get the best results from your selling efforts

Continue to manage and expand key accounts once they become your clients

Experience actual Key Account Management with Success

Put the knowledge, skills, and action plan needed to grow the key accounts.

Walk through with you on the strategic account planning process that will make your sales efforts more focused.

Spend productive time on the key account where you’ll achieve the greatest sales success.

Effective KAM will help your sales people to :-

• Increase their confidence, competency and ability in managing strategic accounts

• Enhance their strategic account skills in interfacing more effectively with key customers

• Have a better long term relationships together with a deeper understanding of your customer.

• How to apply our best practices and planning during the implementation a key account management of your choice.

• Gain a deep understanding and knowledge of the entire process of key account management.

• Learn how to focus your time, resources, activities and attention appropriately in the development of those key accounts.

What is effective Key Account Management (KAM)?

Key Account Management (KAM) is about managing your client’s relationship more effectively and successfully with them.

Key Account Management go beyond traditional selling, and it requires strategic planning to handle and manage your key customers.

The Key Account Management role is so important for any organisational success or failure. Key Account Management is required as they begin to realise that their sales revenue is relatively higher when it comes to long term relationships selling together with a deeper understanding of the customer requirements.

In today’s market, the KAM role is getting more and more complex, and is also difficult to manage compare to regular sales activities. As you are aware, the business stakes are high, and we have very powerful customers who have high expectation from their supplier. The Key Account Managers are required to equip all the necessary skills to sell and to manage the customer more effectively.

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Target audience

This KAM training are for those who are responsible for managing key customer accounts, or aspires to develop into a key account role, will definitely benefit from this training programme.

Other key Managers from other disciplines who are responsible for liaising with key customers as part of an account management team will also benefit from attending this KAM training programme.