Developing a Marketing Budget | Sales & Marketing Planning Skills
What is a budget? A budget is the amount you estimate spending on your business marketing over a defined period of time. A budget is the...
Professionals Recommend, They Don’t Sell | Professional Selling Skills
Consultative professionals create an integrated relationship between their firm and the prospect. Before solving problems, consultants...
Planning your Marketing Strategy | Effective Marketing Strategy
What is a strategy? Your strategy is a description of exactly how you plan to achieve each goal you have set. It is your route map to the...
How Trade Shows Can Create Good Leads | Sales Prospecting Skills
Willie Sutton had the right idea. Asked why he robbed banks, the infamous bandit replied, “Because that’s where the money is.”...
How to Identify Decision Makers | Sales Management Selling Skills
A few years ago, I purchased a toy for my son. I had invested an hour or so trying it out and talking to the clerk at Toys-R-Us and was...
