Do You Have Different Level of Customers? | Customer Service Experience
On a plane from Malaysia to Hong Kong, I sat beside a meeting planner for Pricewaterhouse Coopers. She told me a story that bears...
Why Client Satisfaction Surveys Are Out of Date | Sales Management Skills
The client satisfaction survey is one of the most misused marketing tools employed today. Most surveys fail to obtain reliable...
Client Business Review For Sales Success | Key Account Management (KAM)
A key marketing technique used by some top firms is the client business review (CBR). The CBR is used only on the firm’s “top 25”...
How To Sell Value | Using Market Pricing Based On Value | Professional Selling Skills
Pricing is one of the four Ps of marketing and is one that few professionals use. Accounting and law firm marketing has improved over the...
