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Nobody likes criticism, and complaints often create problems for you. Even so, you should welcome complaints and respond to sincere...
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Hire for aptitude and attitude. Train for knowledge. To be an effective trainer, you must first master the task. If you can’t do it, you...
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What is a marketing plan? A marketing plan is your guide to exactly how you are going to action your business marketing. It is the...
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Having trouble selling your solutions? Do you have a hard time getting your sales work force to buy into your plan? That’s because it’s...
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“Not to decide is to decide,” a theologian named Harvey Cox once said. If you fail to make a decision, you decide by default. You also...
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What does being creative mean? Being creative is all about your ability to come up with ways of doing things differently. It is about...
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What is customer feedback? Customer feedback is the information that you get from your customers about the work that you do for them,...
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What is a punch-line slogan? A punch-line slogan is a one line statement about your business that captures the essence of your USP and...
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“Failure is success if we learn from it.”— Malcolm Forbes As you can see, that quote comes not from a philosopher, but from a successful...
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What is an elevator speech? An elevator speech is you talking about your business in public in an inspirational way. To elevate means to...
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Making mistakes is part of the learning process. Recognizing them is the first important step. Madness has been described as continuing...
