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What is a newsletter? A newsletter is something that you produce and distribute to your customers at regular intervals. Newsletters can...
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What is a commitment statement? A commitment statement is a simple expression of the promises you make to your customers about what you...
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What is a niche? A niche is a specific targeted focus on a pre-selected customer group. A niche can be an area of your expertise or...
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What is a vision? A vision is the picture or movie you see in your mind’s eye of the future. It is the dream you have of the reality you...
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Having trouble selling your solutions? Do you have a hard time getting your sales work force to buy into your plan? That’s because it’s...
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“Not to decide is to decide,” a theologian named Harvey Cox once said. If you fail to make a decision, you decide by default. You also...
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What if someone very significant in your life, someone with the power to affect your mood and determine your future, gave you feedback on...
