Selling Skills Training | How to Make More Sales Happen?
As business becomes more complex and competitive, you must become more skilled and strategic. The level of change across the board is unprecedented. There is a feeling in many sectors that in the past decade there was more buying than selling. The focus often was on the product and the transaction, rather than the customer, the value add, and the relationship.
It is up to you to determine if you have kept up with the level of change around you, if you have altered how you sell. Are you actively changing or merely tweaking?
The dialogue possible with sales conversation will help you focus on your customers in a new way. It will help you put the customer first and, as one top performer said, “help the customer put you on speed dial!” The objective is to use the dialogue to truly understand your customers’ needs, to position compelling, tailored messages that customers see as solutions to their needs, to close, and to deepen relationships.
The six critical sales skills of presence, relating, questioning, listening, positioning, and checking are at the core of sales talk. These skills are the tools that you need from your opening to your close. A weakness in even one skill will hold you back.
You have the tools available to you at all times in your sales skills. Your message and your sales skills are the hub of your sale. Without them you can’t go forward. With them you move to your goal of closed sales and long-term successful relationship.
