How To Coach for Success | Sales Coaching Training

One of the crises many professional firms face today is a scarcity of loyal, talented, and experienced people. What if, when you were age 24, one of the partners of your firm, whom you respected, invited you for a cup of coffee. Then after some initial chitchat, the partner said to you, “I’d like to help you succeed in this business.”

Develop Your Staff’s Talents

What if that partner went on to say something like this: “We have several young staffers in our firm, but I’d like to coach you. We hired you because you are talented and I think you are out- standing. I want to help you succeed here or wherever your career takes you.” And what if, over time, that partner followed through? He met with you, watched over you, guided you, and helped you make better choices and avoid mistakes.

Many of the best people gravitate to firms that recognize, pay for, and appreciate them. Yet too many firms use a sink-or- swim approach with their young talent and often the firm is the loser in the end.

There is a way to help cure this problem once and for all if it exists in your firm: Develop a formal coaching or mentoring program. A marketing coaching program can promote a can-do attitude throughout your staff. It can have a dramatic ripple effect throughout your firm. You can help your staffers build a business network. And, should your protégé leave your employ, you will have a friend for life.

How to Do It

Coaching for success can help both you and your employees develop dramatically better skills. For the most part, you should only coach one or two people at a time. Take them on sales calls, take them to Rotary Club, and take them home with you for a meal. Talk to your young associate about what it really takes to succeed. Pour out your wisdom and help them build relation- ships and grow.

A basic rule for coaching is to be friendly, frank, fair, and firm. With that formula, you can grow an excellent crop of future partners and build your firm for the long term. Coaching need only take an hour or so a week, but it should be consistent. Want to learn more on how to coach? Kindly call us for more information.