How To Evaluate Your Sales Results and Come Out With New Sales Strategy | Sales Management & Manager Training | Sales Leadership

Okay, so now you have created routine record-keeping activities each day, week, month, and year. If you will devote just five minutes a day; thirty minutes a week; one hour a month; and a day at the end of each year, this time—if well spent—will guarantee that you are in touch with the reality of the relationship between your activities and results.

Once you have the records, it is critical that you evaluate them honestly to determine where you need to make adjustments or modifications in your behavior, attitudes, or skills.

The vital statistics you are looking for are the ratios derived from the records you have maintained.

Here are a few examples. What is your ratio between:

• Sales to new customers and to repeat buyers?

• Prospecting telephone calls and appointments?

• Sales presentations and closed sales?

• Sales to referrals versus cold calling or other methods of prospecting?

Now it’s just a matter of asking yourself some hard questions, such as:

• Why did your sales average increase or decrease in a week or month?

• Why did you lose more sales in one period versus another?

• Why is time to close the sales cycle increasing?

Turn It Around

Evaluate your results weekly in order to plot better methods.

By consistently evaluating your sales results, you can refine your strategy and improve overall performance. However, to truly maximize your success, investing in sales management training and sales leadership training is essential. These programs equip you with the skills to analyze sales data effectively, develop winning strategies, and lead your team to success. If you’re looking to enhance your sales skills, consider sales training in Malaysia, where expert-led courses can help you sharpen your approach and drive better results. With the right training and a commitment to continuous improvement, you can turn insights into action and achieve sustainable sales growth.