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The Importance of Sales Journal For Business Success | Sales Management Skills Training


The Importance of Sales Journal For Business Success | Sales Management Skills Training

There are a number of outstanding reasons to keep a sales journal. Let’s name a few of them. They are easy to write in, don’t take up lots of space, and are a great way to stimulate your thoughts and help you remember important sales experiences and events. A sales journal can also:

  1. Help you avoid drastic errors in sales judgment

  2. Increase your sales effectiveness

  3. Improve your income

  4. Help you learn from your sales failures

  5. Improve your customer service relationships

  6. Help you achieve your sales goals

  7. Keep you headed in the right direction

  8. Improve your lifestyle

  9. Help you learn from others

  10. Help you find peace and happiness

  11. Save you time and energy

  12. Help you have more fun

  13. Capture valuable memories

If all that isn’t enough to get you to consider starting and keeping a personal success journal, I don’t know what will. I can only tell you from personal experience that keeping a record of my insights, thoughts, ideas, successes, mistakes, errors, achievements, and failures, and their causes has done more for my sales career than any other single activity.


What have you got to lose? It takes less than ten minutes a day to capture all of those important little day-by-day events, feelings, activities, and their consequences that, when revisited on a regular basis, can have a galvanizing impact on your sales career, customers relationships, and work life.


Turn It Around

Start and keep a journal for your career sales success.

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