Why Human Touch is Better Than Using Technology in Sales | Professional Selling Skills Training | HRDC Claimable Malaysia

Many salespeople rely too heavily on technology as a sales tool to:

• Contact new prospects

• Maintain contact with current  customers

• Handle after-sales service issues

• Cultivate relationships with customers

Technology is a wonderful tool and has made it possible for salespeople to save time and stay in touch— but at what cost? Relationships, especially sales relationships, are about people. People want and need human contact. An email tip is a wonderful way to stay in touch with my clients and prospects, but it will never replace a personal visit or telephone call.

How often have you sent an email rather than picking up the phone?

How often have you sent a text instead of setting an appointment with a customer to discuss the issue?

Yes, technology often lets you get more done, easier and faster. (I mean, I am sitting at my computer in my home office with a glass of wine while I write this, and who knows where you are or what you will be doing when you read this.) I love technology, but I also enjoy talking with my friends, visiting with clients, and get- ting to know people on a personal basis, face to face. Nothing can ever replace that — not the fastest computer, glitziest website, or smallest hand-held device.

Be careful not to assume that everyone is as techno- logically advanced or competent as you are.

Turn It Around

Don’t let technology replace the human touch.