Why Is It Important for Sales Leaders to Continuously Learning? | Sales Management

Is next year going to be better than last year, about the same, or worse?

Every year thousands of salespeople start the New Year with big goals, wonderful intentions, and executable plans. However, at the end of each year, thousands of salespeople can be heard asking themselves, “Where did I miss the boat? What did I miss? Why was this year not much better than last year?”

Over the years, one common denominator I have observed in successful salespeople is their willingness to invest in the continued improvement of their skills, attitudes, and philosophy.

What did you invest in yourself last year? Not in your bank balance, home improvements, travel, or daily maintenance, but in yourself. And you don’t get to include what your company invested on your behalf in seminars, courses, or learning materials. If you are excelling in this demanding career, I will guarantee you have invested more in yourself than you have in going out to dinner. If you have invested more in personal entertainment, I will bet you are not achieving what you could be and that you end each month and year with frustration and worry.

Life is an interesting relationship between paying the price and winning the prize. Between self-investment and rewards. Between investing time in personal development and your ultimate success. It is never too late to begin an aggressive ongoing self-development program. There are hundreds of books to read, training digital videos to listen to, and seminars & conferences to attend. Don’t wait for your organization to invest in you and your future value. Take full responsibility for the quality of your life and learning. I strongly urge you to do it now.

Turn It Around

Invest 10 percent of your time and money in self-improvement.