WHY US?

Why not us? We are passionate about sales transformation! Let us transform your Sales team to the next level!

What is “Sales Transformation”, and how can we achieve it?

In its most simple form, Sales Transformation is reshaping and ensuring to help sales organisations to take the necessary quantum leap forward and to reinvent the way they sell, and to fully equipped your sales team with the best sales skills set, right tools and sales infrastructure to enable successful and profitable business.

According to Wikipedia, sales transformation is a form of change management that enables company executives to improve sales performance—realigning how company resources and people are used to restructure a sales organization that relate to sales, management, marketing and customer service, or improving sales talent and sales operations. We build on this with a business strategy that focuses on reshaping and equipping a sales organization to boost revenue generation.

The goals of a sales transformation initiative are typically to help the team drive the company toward its revenue goals, to improve customer intimacy, to allow the head of sales to hit their revenue targets, and to empower salespeople to earn more money.

There are unlimited resources out there in the market on how to execute a sales transformation initiative, but most of the time, the suggestions in these guides are too wide. Sales transformation strategies need to be at company level specific, not based on an individual game plan.

At Sales Transformation Asia, we go deep into our sales performance expertise with practical example and actions to direct and focus on your sales transformation strategy and results.

IT IS TIME FOR SALES TRANSFORMATION!

Though the words “change” and “transformation” are sometimes used interchangeably, not all change rises to the level of transformation. Sales transformation is define as a holistic and multidimensional strategy, one that involves in every department of the organization, not just sales, and that fundamentally changes the way a sales force sells.

Many sales people will tell you that they don’t need to change or transform because they have found an approach that is working for them (especially if they are reaching their numbers). The reality is, change is hard. Sticking with transformative change – whether it’s the way you manage or the way you sell, takes commitment and many other supporting factors that can be disruptive to the salespeople and the organization.

As a Sales Leader in your organization, you must determine up front whether if you need transformation or just an incremental improvement. Often, this process begins with an understanding of where you are today and where you want to be.

Stressed out by falling figures and inconsistent profits? Sales Transformation Asia will help you how you can get more customers, expand your business, increase profit, and stay ahead in this highly competitive marketplace.

WHY SALES TRANSFORMATION IS A Challenge?

Unfortunately, it’s not so simple. Even when the need for transformation is evident, salespeople are generally resistant to change. Many salespeople have ingrained habits that have brought them at least some level of success or they would have found a different profession. There’s a lot at stake. Selling is a very transparent activity; it’s clear how you are performing and the numbers “don’t lie.” For salespeople, any change distracts them from their ultimate goal - driving sales and exceeding their quota. As a Sales Manager, you also need to determine if there is a “will” or “skill” issue in terms of changing. For the former, is there a motivation to change? For the latter, is the change beyond the skills and capabilities of the salespeople? Finally, you must consider the overall structure of the change and what it means for the company.

In most companies, everyone expects growth—investors, executives, leaders, customers, and employees. Most people want to work for and with growing organizations. In general, growth is usually seen as positive—more opportunity, more money, more options. The upside of successfully transforming a sales organization can be significant:

increased revenue
reduced cost of sales
increased lead conversion rates
improved sales and share of wallet with existing high-potential customers

But the downside can be daunting. According to a McKinsey study, 75 percent of companies that attempted to transform to a solutions- selling approach failed to produce a return on their investment in transformation. The potential rewards are significant, but the road to success is paved with failures. Often, the root of the failure is that sales- people are reluctant to change, even when the need to change appears obvious.

IF NOT NOW, WHEN?

In our experience, successful sales force transformations are the result of a top-down, systematic approach. It starts with the development of an overarching sales model to continuously assess and improve seven key elements common to every sales transformation, and it moves along a continuum. We will focus on setting a vision and applying proven change leadership techniques to a transformation initiative step by step through what we call the Way of Sales. The Way of Sales addresses the “what,” “why,” “who,” and “how” of understanding what’s driving your transformation, implementing it, and most important—sustaining it.

As we go into more detail, we have found that when we work with sales organizations to deconstruct each of these elements, analyse them, and reconstruct them in alignment with the company’s goals, our clients see significant, measurable, transformative results. True and lasting transformation requires hard work—harder than reading a book or signing up for a workshop. But when done properly, the results of transformation are well worth the effort.

How and when do you get a sales organization to rise above the transformation challenges and make profound and sustained changes? If not now, when? The answer is NOW!

LET'S TRANSFORM YOUR SALES FORCE NOW!

We are all aware that developing and managing your sales team is one of the biggest challenges you'll face in your business. The competition is fierce and the sales landscape is tough. Your sales team are always under constant pressure to deliver even bigger targets, and yet your customers are commoditizing your product and buying on price.

Price resistance are getting more and more intense?
Losing the mind share of customer and their wallet.
No growth in customer accounts without proper strategic and tactical planning.
Unable to compete with increased competition?
Dealing with very demanding customers who demand more from you?
Wrestling with high sales staff turnover and retaining talent in your business?

Then you're in the right place at the right time. We are very confident that we can help you to overcome the above challenges you are facing BUT only if you're really serious about transforming your sales team.

Sales Transformation was designed with one strategic thinking in mind – to help small and big enterprise organization to sell more and to achieve higher sales value successfully.

To know more about our solutions, please click here!